Max Mara Fashion Group together with IED Moda Lab in Milan, organised a structured Project Work from May 2008 to October 2008. 
Some students of the IED English language Master’s degree in Fashion Marketing and Visual Merchandising were involved in a thesis project on the visual communication and brand positioning of the Sportmax Code brand. The Visual Merchandising Factory, Sportmax Code style department and the Corporate Human Resources function cooperated in this project for Max Mara Fashion Group; for IED Moda Lab the student’s work was coordinated by the marketing professor and master’s degree coordinator Delphine Dumas.Students successfully presented their theses in Milan on 23/10/2008, before IED and Max Mara Fashion Group staff.

Franco, HR Dept.