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You are here :  Home  ›  Vacancy list  ›  Job details

CRM Analyst M/F

Job details

General information

Reference number


Job details

Job Title

CRM Analyst M/F

Job Profile

Within the CRM (Customer Relationship Marketing) department and reporting to the CRM Director, the CRM Analyst supports Customer Data Base Management & Analytics (customer insight, customer journey, retention analysis) for all Brands of Max Mara Group at a corporate level.

Key Responsibilities

Key responsibilities:

- Analyze and model structured data using advanced statistical methods
- Review and improve data quality
- Check data governance and usability across all channels
- Cluster large amount of user generated content and process data in large-scale environments
- Drive customer engagement focused on Big Data and Advanced Business Analytics
- Perform explanatory data analyses, generate and test working hypotheses, prepare and analyze historical data and identify unique patterns for each Brand
- Design and coordinate redemption plans and new initiatives; support execution by providing ad hoc data and reporting

Key Competencies

1. Strategic Thinking
2. Creativity 
3. Achievement aiming at Excellence 
4. Leadership 
5. HR Management and Development
6. Self-control of Priorities and Consequential Stress
7. Look Interpretation and Awareness (product) 
8. Customer Orientation (product - mktg/sales/retail)
9. Negotiation (mktg/sales/retail - Operations) 
10. Orientation to the Internal Customer (operations - Services)
11. Networking (services) 

Soft Skills

1. Passion for Fashion 
2. Membership 
3. Teamwork 
4. Entrepreneurship 
5. Internationality 
6. Self-Confidence 
7. Enterprise Contribution 



Contractual Hours




Europe, Italy, Emilia-Romagna, Reggio-Emilia

Job Location

Via Giulia Maramotti Fontanesi, 42124 Reggio Emilia RE, Italia

Candidate criteria

Minimum Level of Education Required

05 - Master's Degree

Field of Studies


Minimum Level of Experience Required