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You are here :  Home  ›  Vacancy list  ›  Job details

Web Marketing (SEA/SEM) Specialist M/F

Job details

General information

Reference number


Job details

Job Title

Web Marketing (SEA/SEM) Specialist M/F

Job Profile

The Web Marketing Specialist is expected to develop, implement, track and optimize digital marketing campaigns across all digital channels.

The main goal is to assure search optimization, empowering traffic quality and new lead generation.

Key Responsibilities
- Plan and execute all web, SEO/SEM, marketing database, email campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


Temporary Contract

Contract Lenght

12 months



Europe, Italy, Emilia-Romagna, Reggio-Emilia

Job Location

Via Giulia Fontanesi Maramotti, 4 Reggio Emilia

Candidate criteria

Minimum Level of Education Required

05 - Master's Degree

Field of Studies

  • Economics
  • Marketing

Minimum Level of Experience Required



English (B2 - Professional Working Proficiency)


- At least one year experience in a similar role
- Proficiency with Google Adwords, Google Analytics
- Good knowledge of DoubleClick Campaign Manager and Zanox
- Excellent ability to aggregate, manage and read data
- Great team player
- Continuos improvement approach
- Excellent verbal and written English

Fluency with a second language (French, Spanish or German) would be an additional asset.