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GRUPPO MAX MARA Job Location

Digital Marketing Specialist M/F


Vacancy details

General information

Reference

DMSP104-M001-2021-2324  

Position description

Job Title

Digital Marketing Specialist M/F

Job Profile

The Digital Marketing Specialist is responsible for the development, implementation, monitoring and optimisation of digital marketing campaigns through all digital channels. The core responsibilities are: 1) Ensuring search optimisation 2) Increasing traffic quality to sites of interest 3) Generating new leads.

Key Responsibilities

1.01 Planning and executing web campaigns, SEO/SEM, database building, email campaigns
1.02 Analysing and writing reports on campaign performance, evaluating them based on the results obtained (ROI and KPI)
1.03 Identifying new trends, then optimising investments and performance based on new actions that can intercept market requirements
1.04 Thinking proactively about new marketing development strategies
1.05 Planning, executing and evaluating experimental actions and conversion tests
1.06 Using analytical skills to evaluate the customer experience through multiple channels and touch points
1.07 Optimising the use of funnels and conversion point tools
1.08 Collaborating with agencies and other external suppliers
1.09 Analysing emerging technologies. Acting as a point of reference for any new implementations where appropriate

Contract

Temporary Contract

Contract Lenght

12 months

Contractual Hours

Full-time

Geography

Workplace

Europe, Italy, Emilia-Romagna, Reggio-Emilia

Job Location

Via F. Santi, 2A, 42025 Corte Tegge RE, Italia

Candidate criteria

Minimum Level of Education Required

04 - Bachelor's Degree

Minimum Level of Experience Required

Entry Level

Languages

English (B2 - Professional Working Proficiency)